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Inspire brand loyalty and more through social media
I recently had the opportunity to contribute an article to Dealerscope magazine about social media strategies in the consumer electronics accessories category. Set to publish in January 2010, here’s a...
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This year, I vow to make New Year’s resolutions I can keep
It’s that time of year when everyone starts making New Year’s resolutions. We make commitments to modify bad habits, do things that will improve our lifestyles, make sacrifices that will benefit the...
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The closest exit may be behind you
I travel quite a bit. While every trip brings some interesting take-away to the party, my routine of being a pleasant passenger is generally the same. I swiftly get settled in my seat, properly stow...
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I always knew the value of social media… but now the whole world knows
I don’t have much time for TV these days, so the internet is my source for news on a regular basis. Whether it’s the CNN Breaking News e-mails, Facebook status updates or tweets, I seem to always keep...
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Super Bowl Sunday: Who will be #1? (And I’m not talking Colts vs. Saints.)
I always get excited for Super Bowl Sunday… and it’s not because I am a huge football fan. Don’t get me wrong, I definitely enjoy watching the New York Jets play. They had a great season this year and...
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Spreading some green cheer for St. Paddy’s Day
One of our clients is doing something we think is really fun, so we wanted to share here. Omni+, a new designer brand of home theater furniture, has a product offered in a striking green gloss...
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Keeping up with the… blogging + undercover advisors
When my business partner and I first started designing our website, we thought nothing could be cooler than planting our blog on our home page. It would keep our site constantly looking fresh and be a...
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What do bras and Earth Day have in common?
There’s been a lot of buzz about Earth Day this week, so my attentiveness to my regular recycling routine has been heightened. And that’s what Earth Day is designed to do — inspire awareness and...
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Official heartstring tug
As news of the upcoming Benefit for James John Zintak spread, a sweet friend came up with a clever way to help. Instead of rounding up donations to create a home theater package to auction off at the...
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What to share? And who cares?
Yesterday would have been my father’s 68th birthday. I traipse through the 4th of August every year with a heavy heart. Joseph Michael Fabiano passed away in October of 1984, when I was just 5 years...
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Tweet to Success — Grow your business 140 characters at a time
We contribute a social media column to CustomRetailer Magazine every month — in the September issue we talk about social networking best practices that will get your business on track to successful...
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How Social Media Can Grow the Show
Driving traffic to your booth (or anywhere) is just a tweet away. This is part 1 of a 2 part series published in CustomRetailer Magazine‘s monthly social media column — October 2010. With a successful...
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It’s Showtime: Using social media for added trade show success
Last month we talked about the importance of using social media to enhance your trade show presence. Here’s the second half of the 2 part series published in CustomRetailer Magazine‘s monthly social...
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‘Tis the Social Season
With the holidays right around the corner, we thought it best to share some ways businesses can use social networking to drive sales during a time when people are at a spending high. From...
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New Year, New (Social Media) Resolutions
Tips for entering the new year on a social high, from our monthly social media column in CustomRetailer Magazine — January 2011. It’s the time of year where we make resolutions to address bad personal...
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How To Create a Successful Online Contest
Keep it simple, keep it fun and keep it interesting — from the social media column archives of CustomRetailer Magazine, February 2011. By now, we all know that incorporating social media into your...
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The Social Media Contest & You
Looking to get your company on the map? Consider a social media contest. Our latest suggestions in CustomRetailer Magazine‘s monthly social media column — March 2011. Constant engagement is key to...
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Social Media & the Workplace: What’s Your Policy?
If you’re wondering how to set corporate policies for social media interaction, read our thoughts from the April 2011 issue of CustomRetailer Magazine. Even if your company isn’t active in social...
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Use social media to build your brand.
A how-to guide for social communication, from the May 2011 issue of CustomRetailer Magazine. Last month we talked about how social media is changing today’s workplace and the importance of setting...
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Unlock the Social Toolbox: Keyword Research as a Core Social Media Strategy
Keywords are the “key” (pun intended) to a host of things regarding marketing because they provide clues to behavior and preferences. Identifying keywords traditionally becomes essential as businesses...
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